Learn more about my past work.
To support growth of the school's following in social media, I created the MI Blog to regularly provide content to feed the social media strategy and create opportunities to link back to mi.edu. I wrote all content for the blog for over 2 and 1/2 years, which supported the school's SEO strategy and showcased interesting and insightful news about student life, alumni success, and the music industry at large.
Working with the Alumni Outreach Coordinator, I spearheaded the content development for alumni.mi.edu, a microsite of mi.edu specifically for the school's alumni community. The microsite featured updates on alumni events, interviews with successful alumni and information about alumni resources available to graduates. I wrote all of the initial content for the microsite and organized the information hierarchy with the school's Brand Manager and Alumni Outreach Coordinator.
