Learn more about my past work.
At Musicians Institute, I oversaw the school's Facebook, Twitter, YouTube, Pinterest and LinkedIn pages, and monitored the school's Wikipedia page. My efforts drove considerable follower growth and engagement, which contributed to an increase in referral traffic to www.mi.edu.
To support growth of the school's following in social media, I created the MI Blog to regularly provide content to feed the social media strategy and create opportunities to link back to mi.edu. I wrote all content for the blog for over 2 and 1/2 years, which supported the school's SEO strategy and showcased interesting and insightful news about student life, alumni success, and the music industry at large.
Working with the Alumni Outreach Coordinator, I spearheaded the content development for alumni.mi.edu, a microsite of mi.edu specifically for the school's alumni community. The microsite featured updates on alumni events, interviews with successful alumni and information about alumni resources available to graduates. I wrote all of the initial content for the microsite and organized the information hierarchy with the school's Brand Manager and Alumni Outreach Coordinator.
