Non-Profit Event/Fundraising - Jam for Japan in partnership with Relief International

In response to the 2011 Sendai earthquake and tsunami in Japan, Musicians Institute wanted to give back. To serve the desire of the school's owner, Hisatake Shibuya, to give back to those in need, I worked with Relief International to organize the "Jam for Japan" campaign, which funded music education grants to replace lost instruments, sheet music and supplies for music programs in the Sendai region that were affected by the disaster. 

Social Media Strategy - Musicians Institute

At Musicians Institute, I oversaw the school's Facebook, Twitter, YouTube, Pinterest and LinkedIn pages, and monitored the school's Wikipedia page. My efforts drove considerable follower growth and engagement, which contributed to an increase in referral traffic to www.mi.edu.

Content Strategy - Musicians Institute Blog

To support growth of the school's following in social media, I created the MI Blog to regularly provide content to feed the social media strategy and create opportunities to link back to mi.edu. I wrote all content for the blog for over 2 and 1/2 years, which supported the school's SEO strategy and showcased interesting and insightful news about student life, alumni success, and the music industry at large.

Content Strategy - Musicians Institute Alumni Network Microsite

Working with the Alumni Outreach Coordinator, I spearheaded the content development for alumni.mi.edu, a microsite of mi.edu specifically for the school's alumni community. The microsite featured updates on alumni events, interviews with successful alumni and information about alumni resources available to graduates. I wrote all of the initial content for the microsite and organized the information hierarchy with the school's Brand Manager and Alumni Outreach Coordinator.