Event Marketing/Artist Booking - Musicians Institute Conversation Series, Bonnaroo 2012 in partnership with Rolling Stone

In addition to live performances by MI students and alumni, brand integration at Bonnaroo 2012 included a partnership with Rolling Stone to host conversations in the Musicians Institute "GO LIVE!" tent with select performers from the festival and Rolling Stone writer Benjy Eisen who served as host. Guests included: Ben Folds Five, Yelawolf, SOJA, Dumpstaphunk, ALO, Here We Go Magic, Chappo and Dirty Guv'nahs. I was connected with artist management through Superfly Presents and booked all conversations in the tent, coordinating artist transportation, talking points and social media promotion for each event during the festival. The conversations were recorded and posted on Rollingstone.com. Links to view the conversations are listed below.

Rolling Stone - Chappo chat Craigslist, New Record at Bonnaroo

Rolling Stone - Dumpstaphunk Talk Funk, the Dirtiest Four-Letter Word, at Bonnaroo

Rolling Stone - ALO Talk About Improvisation and Sustainable Growth at Bonnaroo

Rolling Stone  - SOJA Talk About Reggae Roots and Politics at Bonnaroo

Rolling Stone - Ben Folds Five Talk About Their New Album at Bonnaroo

Rolling Stone - Yelawolf talks Old Influences and New Projects at Bonnaroo

Rolling Stone - Dirty Guv'nahs on Meeting Expectations and Levon Helm's Christmas Party

Rolling Stone - Here We Go Magic Reveal Their Origin Story at Bonnaroo