Musicians Institute Full Ride Scholarship Contest

I took over MI's Full Ride Scholarship competition in its second year of existence and worked with the school's Marketing Director to expand the contest internationally. Using Sonicbids as an entry platform, I organized a custom entry process and strengthened the contest's rules and regulations. I oversaw the panel judging after public voting, and organized the final concert performance, flying students to Hollywood from as far as Estonia, Belgium and Korea to perform with an A-list backing band of industry veteran hired guns. The contest exposed MI to a massive audience internationally and drew in a measurable increase in applications, as a completed application for admission to the school was a prerequisite for entering the contest.